That Red Sweater was founded in 2017 by university professor of marketing Julia Shipitsina-Buchholz and Esh by esh fashion brand designer Elvira Shipitsina to mobilize the power of people and companies to help deafblind people, who can not see and hear, have voice, get heard and be seen.

That Red Sweater donates up to 50% of profit from each sweater sold to deafblind people funds around the world.